This was an ambitious project engineered by Sohal Grewal of Blue Rose Artistry. Sohal sought to recreate looks that defined the past 11 decades in Bollywood cinema and fashion. Having worked with Sohal in the past, I knew this was going to be a big hit and I jumped at the opportunity to participate.


Pairing MARKET outfits with each decade was a lot of fun. It forced me to look through the archives of Indian cinema to familiarize myself with some of the early trends. The heavily embroidered sarees and dhoti styled pieces of the early 1900's are not items that I stock in my collection. This is also true about the blinged out pieces seen in the late 1990’s and early 2000’s in the likes of Kuch Kuch Hota Hai and Devdas.



As you guys know, MARKET pieces are minimalistic and designed to be versatile. I would test this versatility across several eras of fashion. By changing the hair/makeup and pairing the appropriate jewelry, the MARKET designs fit seamlessly into several decades. Simplicity is the ultimate sophistication. And the simplicity of the selected designs is what makes them timeless.


My favorite looks.


1910-1909.

Mohini Bhasmasur (1913). It was the first Indian film to have actresses and starred Kamlabai Gokhale and Durgabai Kamat. I used the CHANDEN ensemble for its raw silk top and vintage mustard colour. Of course this film was black and white though.

 


 

1970-1979.

A decade owned by Parveen Babi and Zeenat Aman. Bollywood started to show a lot more skin and the western influence was evident. I used the DIVYA ensemble for this one. I wanted a real pop of colour and a cropped top.

 


 

1990-1999.

Has to be Kajol from Kuch Kuch Hota Hai. The lengha worn in the iconic movie started the trend of cream/gold lenghas instead of red in weddings. I chose the MANDEEP ensemble for its pastel/cream colour and gold beaded dupatta. The key to this look was the jewelry.

 



Check out the video

 

 

And if you don’t already, be sure to follow Blue Rose Artistry and Hookum Designs on Instagram. Model: Tannu Kaur Gill

 

Complete List of Outfits Used:

1910: CHANDEN

1920: PAVEN

1930: VIVAAN

1940: MASTANI

1950: ZOYA

1960: AMAN

1970: DIVYA

1980: ASH

1990: MANDEEP

2000: SKY

2010: SAPNA